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Do you want to get started with long-form content Then first read ' Write a white paper or e-book Avoid these mistakes 'to avoid falling into the pitfalls that come with creating long texts. Personal experiences with dynamic content Personalized content is a marketing trend called 'dynamic content'. This is online content that adapts to the recipient. The message is personalized based on previously shown interests. We are already familiar with dynamic content in the form of e-mail.

Think, for example, of messages from well-known webshops, with your name in the salutation and your interests or preferences in the text. But there's more content you can make dynamically, such as articles, product pages, ads, forms, and landing pages. This is made photo editor possible by personalization tools such as Proof, Hubspot, Cxense, Dynamic Yield and Google Optimize. Thanks to these tools, your content adapts to the behavior of your website visitor, so that you can offer a more personal online experience.



Examples of dynamic content A well-known example of a website with dynamic content is Amazon. This makes suggestions based on shopping behaviour. In the example below you can see the suggestions that Amazon makes in response to previous purchases. Amazon Suggestions Text on a web page can also be dynamic. You see more and more that the language on a web page adapts to that of the website visitor. For example, if you live in Madrid and you visit the website of SEMrush, Hubspot or Neil Patel, you will see the Spanish-language version of the website.