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Not personalizing the texts of commercial emails is a very frequent and potentially disastrous mistake. Simply sending a standard email to every contact won't attract any kind of interest. Having various information available about the potential customer, it is good to use it to your advantage to capture his attention. 7. It doesn't matter how good the product or solution offered is, until potential customers realize it and decide to buy it. For this reason, it is necessary to find the right way to give value to the proposal and to make it understood by prospects.
We need to convince them that the risk of not changing their situation is greater than trying a new wedding photo editing service path, adopting a new and alternative solution . Commercial emails are a sales method that has always been used , certainly effective if the right precautions are put into practice. You need to remember that you are dealing with real people, even though you are communicating via the screen of a PC or smartphone. This is why it is necessary to show interest in users' needs even through emails, which is often more difficult than a face-to-face meeting.
If you need advice or further information, click here and book a free consultation with one of our B2B marketing experts! The B2B marketing agency's support for sales enablement Published by Valeria Caglioni You can find me on: Updated the:January 23, 2020 Reading time: 4 minutes b2b marketing agencyIf alignment between marketing and sales is among your company's most complex challenges, the sales enablement strategy could be the ideal solution to achieve the goal. A B2B marketing agency will be able to support strategic planning, the definition of activities and the monitoring of results, to guarantee an increase in performance and turnover.
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