|
|
What type of bid to use? Can I use other campaigns – apart from Shopping? Can I add only some products to Google Shopping? How can you optimize Google Shopping? Today I want to talk to you about Google's display network and 5 recommendations so you can optimize your campaigns like an expert. With these simple recommendations you will be able to reach your target audience with your Google Ads ads , save money and obtain better performance in your strategy. #1 – When to use the Google Ads display network? It may be a mistake to use it from the beginning because users are in another phase of the purchase funnel.
This means that they may not be ready Korea Phone Number Data to buy yet, therefore, the campaign will not be as effective if what you are looking for is to increase sales. Use it in a complementary way to search network campaigns , have a good conversion history. When the account has a history of conversions, it will allow the system with display campaigns to find more similar users who are willing to buy. #2 What type of segmentation to use on Google? In the Google Ads display network, there are different forms of segmentation, depending on your objectives you can choose one another.
The types of segmentation are: Content targeting Topics. Show ads on websites related to specific topics. Keywords. The keywords must be within the content, the website must not deal with a specific topic. Locations. Choose which sites you want your Google Ads ads to be visible on Audience segmentation Related topics . They allow you to reach more people based on their specific interests as they browse the Web. Market audiences. Reach people who have recently shown interest in products or services like yours. Life events . With this option you can reach people who are in the process of: Job change Buy a house Found a company College graduation Retirement Marriage Moving People who already know your website .
|
|
發表於 19:19:06