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In addition, it may be displayed in rich results, and since not only the description but also the main text is displayed, it is thought that the probability of the content being clicked is overwhelmingly high. *Display in natural search format has also been confirmed. 03. It may affect the ranking increase in the future. Currently, AMP support has not been introduced into ranking signals, but Google places importance on page speed on mobile, so pages that support AMP may be displayed higher in search results in the future. . In addition, the Google search algorithm is constantly changing, and it is also true that in the past there have been updates such as the Penguin Update and Panda Update that drastically changed search rankings.
Therefore, it is possible that AMP will suddenly become more important Oman Phone Number Data and sites that do not support AMP will not be ranked higher, so it is important to adapt to the surrounding trends. Disadvantages of implementing AMP However, there are some disadvantages to implementing AMP support at this stage. 01. Framework constraints First, it has too many constraints compared to previous frameworks. The fact that you can hardly use Java Script can be considered a major weakness. Google is proceeding with development to support Java Script, but at this stage it cannot be said that there is no possibility of major changes in the specifications, so considering the cost of acquiring knowledge, it is risky to introduce it at this stage.
Furthermore, even if you can support AMP, you will not be able to modify your website unless you have people with knowledge of HTML, CSS, PHP, etc. Please note that in-house training may be required in some cases. 02. The number of pages you manage could double... You may need to manage both regular HTML pages and HTML pages for AMP. *There are also CMSs that can be managed all at once. 03. Content design may change There are several tags that are prohibited to use in HTML for AMP. This may result in some content that cannot be displayed with the traditional content or design. normal HTML AMPHTML <html> amp attribute is required. <script> Only JSON-LD can be used. <style> Requires amp-custom attribute.
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