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Attraction ofcourt hearingthrough the provision of open, optimized content in order to inform, present ideas and educate. You can also useadvertsin display and sponsored links, to gain interest. Relationship with the audience, again, through the publication of content, via email, work on social networks, mobile strategies and others, in order to encourage the visitor to consider purchasing. Converting visitors into customers, that is, making the sale. Again, this is done with the support of content strategies, using
ecommerce frameworks and others. . It's not enough to sell, the product has to satisfy the customer to the point of making them an evangelist for your product. Digital Marketing in practice, as you can see, processes are Wuhan Mobile Number List based on a tripod of sequential achievements: audience, relationship and conversion. Logically, this can be expanded or subdivided, but it satisfactorily represents the line ofaction. The delivery phase is framed as a relationship. An example of expansion isAARRR,

acronym that representsAcquisition, Activation, Revenue, Retention, Recommendation. These variations affect the design of so-called sales funnels. The fact that it is strategic process optimization work, in order to satisfy customer needs, characterizes it as marketing and, as it takes place in digital media, qualifies it as digital. What is Digital Marketing?
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