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strategic analysis is and what its importance is, in addition to learning about the main techniques available. of big and small decisions. They are the ones who, little by little, will shape the path that the company will follow and will determine the level of success that can be achieved. For them to be effective, since these decisions cannot be the result of purely intuitive thoughts or assumptions, it is essential to have an
analytical basis to corroborate such actions. This is Fax Lists precisely where strategic analysis comes into play. In this article we are going to show you a definition for the concept and explain why it is so important to apply it in your company. ADVERTISEMENT In addition, we will present you 5 different types of analysis, explaining when and how they should be applied. Take advantage of reading! What is strategic analysis? Strategic analysis refers to the study of the
internal and external environment of a company, with the objective of evaluating its present and future components. From it, it is possible to structure a scientifically based strategy, in order to facilitate the achievement of a specific goal, whether it is growth in the market, increased sales with Inside Sales , reduced costs with advertising , etc. It is a way of investigating, analyzing and mapping the particularities present in the scope of an organization. In this way, opportunities and areas that need improvement are easily visualized, as well as areas with satisfactory performance. For a
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