Chinese residents are expected to reach

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And retail AUM was close to 12 trillion yuan , an increase of 11.2 % from the beginning of the year. % . Among them, the number of Golden Sunflower and above customers and AUM both achieved an increase of more than 10% .This set of data fully demonstrates that China Merchants Bank's AUM and MAU have achieved deep integration. In particular, the average AUM of a single MAU has been showing an upward trend. We not only see an improvement in operating efficiency, but also show the huge value of MAU.In particular, according to CICC's calculations, the financial assets of486 trillion yuan in .[size=14.6667px]

The income of the large wealth and asset management industry chain is expected to increase to 3.5 trillion yuan , and the sales revenue alone is expected to increase to 13,000 yuan. billion . This requires banking institutions Iceland Phone Number  to think of more ways and do more to improve AppMAU.Currently, the number of registered users of the apps of the four major state-owned banks and leading commercial banks is between 300 million and 400 million, and the MAUs of these banks have also exceeded 100 million. This also means that many data indicators of bank apps are comparable to those of most Internet companies.





Product.In order to increase MAU, this leads to the first problem of bank apps, excessive product and homogeneous services.Many banks have introduced services such as movie tickets, meal tickets, daily payment, transportation, e-commerce shopping, and health butlers into their apps. If you cover the bank logo, you will suspect that you are opening a comprehensive Internet product.In the initial stage of the development of banking apps, services that no one has but others can enhance their competitiveness. When the entire industry involutes in one direction, all that is left is aesthetic fatigue.On the surface, bank apps are no longer associated with branches,