This principle is based on a rule that says

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An individual trusts certain products when he realizes that others have previously verified their value. When someone is confused when buying a product, especially if the cost is expensive, he resorts to taking the opinions of others who have gone through the same experience. This principle is also called “social proof.” Where the individual looks to obtain advice from others before making a purchase. Hence, it is clear that marketing through social proof goes beyond the limits of word-of-mouth marketing , but rather includes overlapping forms of marketing, including: influencer marketing , resorting to reviews, and seeking the help of experts as a method that increases a person’s confidence about the product or service provided. For example: some people rely on the blue tick on Instagram or Facebook.


Book is a certificate that classifies its owner as an influencer or a trusted personality, which gives the customer peace of mind when making a purchasing decision. 5- The principle of loss aversion The basis for this principle is: People's preference criterion is based on phone number database avoiding losses and not increasing gains. Daniel Kahneman and Amos Tversky (Nobel Prize-winning psychologists) said that people value avoiding loss more than achieving gain. Marketers approach this strategy at one paCoca-Cola Coca-Cola also presented a successful advertising campaign that highlights multiculturalism, as the campaign includes a team that includes an ethnically, culturally, and heritage-diverse crew, and they sing with each other in different languages ​​to highlight the other side of the United S and its diversity.

   


The importance of psychological marketing is evident in helping companies and institutions enhance their marketing strategies and become aware of the existing differences between customers when purchasing, as it helps to understand the following: Consumer psychological motivations when purchasing. Consumer behavior while shopping. The influence of the surrounding environment on consumer psychology. Knowing the reasons behind completing the purchasing process, as well as the reasons that prevent the consumer from making a purchase decision. Improving marketing strategies and campaigns for their effectiveness on the consumer during purchase. Understanding the psychological nature of the consumer, his thinking style, patterns of choice and preference, and the reasons for moving towards a particular brand or product. Read also about: Marketing channels How do you use psychology in marketing? The relationship between psychology and marketing, or how Psychology & Marketing works , is represented by the efforts directed towards the target audience.