Salesforce’s 'State of the Connected

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TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series in partnershipwith Neil Patel Accel. Kicking off March th. Register Now Digital MarketingInstitute Logo CoursesResources Keyword search... Sign In View CoursesTrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ←Back to Articles Dec , Email Marketing Tips & Examples ArticlesEmailMarketing Written by Clodagh O’Brien Email marketing is as important as it'sever been! And with massive advancements in .


AI in marketing, there are many newand improved tools you can use to make it more Find Your Mobile Number List efficient, effective, andpersonalized. With the increase in importance and awareness of data privacyregulations consumers look to protect their personal information and only shareit with companies they trust. In addition, the demise of third-party cookies willmake it harder for marketers to target customers through ads and so they need achannel that enables first-party data and consensual collection. So, what arethe best tips for email marketing success for data capture and engagement?Let’s look at of the best to help improve and optimize your email marketingactivities. Use Personalization Write a Catchy Subject Line Audit and Cleanyour Email Lists Use Omnichannel Marketing Include Relevant Links BeInteractive Have a Good UI and UX Use Artificial Intelligence Look at yourCompetitors Quick Guide Ways Digital Marketers Can Use ChatGPT DownloadFree  Use Personalization The fact is, personalization works. Merkle’sCustomer Engagement Report found that nearly % of business leaders sayconsumers spend more an average of % more when their experience ispersonalized.







Despite the success of personalization, customers feel thatcompanies are not living up to their expectations when it comes to being morepersonal according to Salesforce’s 'State of the Connected Customer’.Salesforce’s 'State of the Connected Customer’ Salesforce’s 'State of theConnected Customer’ Don’t be one of those companies! Use personalization inyour email to drive not only the open rate but engagement. This can be assimple as including the recipient’s first name in the subject line orcontacting people on occasions such as their birthday. Also be sure to makeyour email from a person, not a business. You can do this by including aperson’s name in the “from” section.