Think AI assistants in advertising platforms

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What does this mean at the back end? So, what does this all mean for marketers working within advertising platforms, such as Google Ads? Gobert-Jones suggests this is where technology will be more transformative. “which are there to help you identify trends, spot opportunities and test new ad variations.” Omnicom recently announced a series of generative AI partnerships with Google, Amazon, Microsoft and Adobe to access and apply their models within an Omnicom tech environment.

Generative AI – It’s going nowhere but upwards Generative AI, with its ability to generate human-like responses, understand context and personalize search results, has DB to Data the search experience to new heights. As generative AI continues to evolve, it will undoubtedly play a vital role in shaping the future of search, offering more accurate, personalized and relevant results to users worldwide. So, what next? The curious world of artificial intelligence is a minefield. If you’re a little in the dark about how AI can fit into your search strategy, unsure who is bidding on your brand, where they are doing it and what adverts they are using, check out Adthena’s guide.



Reveal your wasted budget with AI-powered search intelligence to reveal AI-driven strategies for unparalleled search success and revenue optimization.Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best serve their customers – the searcher. We’re also focused on searchers – specifically, our target audience and how they search. Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO.