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It is listened to and how it is responded to . Building positive relationships to create a new social fabric favorable to people, businesses and the environment becomes the key to accessing the required change. Perhaps for the first time in a long time, before using words and images it will be necessary to stand out for a conscious and careful use of the ears , and to be able to grasp the most important messages today in the always fascinating and varied world of marketing. In the advertising sector, one of the most widespread mantras is the one attributed to Stephan Vogel, creative director of Ogilvy & Mather Germany: "Nothing is more effective than creativity [applied to] advertising.
This advertising strategy is more memorable, more durable over time, it can work even on a smaller budget and helps to wedding photo editing service create a community of individuals interested in your products more quickly." This is a very interesting theory that puts creativity at the center of advertising , but is it actually like this? Although advertising in all its forms has been one of the pillars of marketing for over a century, advertising agencies have rarely moved away from a standard and direct working method, limiting themselves to showing the product and listing its qualities. The key points of the article: Creativity can have many forms.
But to be effective it needs all its elements to be interconnected with each other Knowing how to be creative allows you to increase your chances of impressing the public, distinguishing yourself from your competitors This is because for many years, the only channels available for large-scale advertising campaigns were mainly : television, radio and advertisements in newspapers and/or specialized magazines. With commercials no longer than about seconds each or with adverts no longer than a few handfuls of lines, the idea was to show the customer as much as possible in the shortest time possible, thus creating advertisements that were very similar to each other, often repetitive and diversified almost exclusively by the logos of the various products on offer.
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