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onduct a content audit to discover the blogs, guides, and other high-performing pieces you currently have and consider how you can repurpose them to create relevant and engaging videos. It’s also worth digging out any interviews or Q&As that can be edited and reused. Or do you host webinars and podcasts? If so, consider how you can use them as videos on YouTube. Important note: Video podcasts are becoming more and more popular, and in addition to regular podcast platforms, the Digital Marketing Institute podcast can be viewed on DMI’s YouTube channel.
4. Consider video length It’s worth considering the belarus number dataset length of your video when creating it. of Video Report, the most common video length is under three minutes (47%), followed by 5-30 minutes at 25%. Wistia's 2024 State of Video Report - Video-length YouTube Shorts are extremely popular and great for grabbing eyeballs and driving engagement (such as tips or product reviews), but they're less suitable for generating revenue.
Long-form content, on the other hand, is useful for providing valuable and detailed information, and you can use mid-roll ads (around 8 minutes), which is why many YouTube videos are 10 minutes or more in length. If you already have videos playing on YouTube, look at the length and see if there are patterns or other insights. Failing that, mix short and long content and analyze the results over time to measure performance.
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